Brief:
Melbourne Aquarium seeks a rebranding to align with its updated mission to "Connect, Educate, Protect." The new brand identity should reflect the Aquarium's dedication to marine conservation, engaging experiences, and educational initiatives, aimed at connecting audiences to the wonders of ocean life.
Solution:
The rebrand features a dynamic brandmark inspired by water movement and coral shapes, symbolising the Aquarium’s conservation mission and the vibrant marine world. Flowing lines capture ocean fluidity, while a cool blue and green palette reinforces this connection, creating a cohesive identity that invites audiences to explore and protect marine life.
This refined branding positions Melbourne Aquarium as a leader in marine education and conservation, inspiring visitors to connect with and care for the ocean and marine life.
This refined branding positions Melbourne Aquarium as a leader in marine education and conservation, inspiring visitors to connect with and care for the ocean and marine life.
