Brief:
Ocean Guard is a not-for-profit ocean conservation organisation seeking a rebrand as it transitions from reef and kelp conservation to work related to sea life and the ecosystem around it.
Solution:
The new logo supports the communication statement of being a ‘leading organisation in protecting and restoring the ocean’.
This can be seen by exploring the idea of the Greek god Poseidon who is the protector of the sea and is represented by the trident.
This can be seen by exploring the idea of the Greek god Poseidon who is the protector of the sea and is represented by the trident.
This is also backed up by the design decision to use the shield to enclose the rest of the design, as it symbolises power and protection, which aligns with the goals of protecting and conserving the ocean.
